HEXX is announcing themselves by way of cranking out their bone-rattling new single "Hoax," a song that's warm with the swagger, mixed-up drama, and a little bit of early-aughts nostalgia of a high-speed chase through cyberscapes flash of neon. Mixing dance-pop, R&B, and a hint of cinematic mischief, "Hoax" is a sonic experience at once jokey-whimsical retro and fiercely contemporary.
"Hoax" reels you in with its bold production by BigBadBeats, who layers walking bass lines with expertly constructed sound effects plucked straight from a high-stakes action flick. Think the confidence of Destiny's Child, the glossy pop sheen of early Britney, and the cheeky, femme fatale energy of Charlie's Angels that's the world HEXX beckons you into.
HEXX, Riya, Jessica, Hekate, and Toni Binx aren't just another girl group but a force of nature. Each one contributes her flavor, adding harmonies and playful vocal deliveries that turn "Hoax" into an earworm that's impossible to resist. Lyrically, "Hoax" is about deceit, risk, and temptation, capturing the essence of a love affair that is exhilarating and harmful, like a cat-and-mouse situation where neither party truly harms.
"Hoax" puts HEXX firmly in the changing scenery of pop and shows that girl groups in 2025 can be just as brazen, musical, and experimental as the same-time convert soloists. HEXX is not only here to play. They are here to take over with their magnetic energy and razor-sharp aesthetic.