George Bell is a musician from the entertainment capital of the world who is here to take us back in time with his new single, "Blame it on the 90's",
With a groove as easy-breezy as a pair of baggy jeans and a chorus catchier than a Saturday morning cartoon jingle, Bell creates a sonic time capsule that's a tribute to the golden age of music, fashion, and culture. From grunge tees to vintage rap aesthetics, the style of the 90s is everywhere, and Bell and Fatlip are here to celebrate.
"At the time, Fatlip and I had the same producer, and we were reminiscing one day in the studio," Bell explains. "The '90s never really went anywhere; it's in today's music, what people wear, and how we create. So, we figured, let's make a song out of that nostalgia."
With laid-back hip-hop beats and rockier segments, "Blame It on the 90's" is both familiar and novel. Bell doesn't simply reproduce the past. He reinterprets it, giving the younger generation a feel for what made the decade tick while keeping things contemporary for current audiences.
True to his avant-garde style, Bell expands horizons on this front as well with the help of AI-generated music videos, transforming his songs into stunning visual experiences. "I would never use AI to write lyrics, like, that's all me, but for visuals, it's an amazing tool," he explains.
At its heart, "Blame it on the 90s" is more than just a rewind. It's a celebration of the cross-generational impact that moves music forward. And if "Blame it on the 90s" is any sign, the 90s aren't just back; they never really went anywhere.