AVARA is captivating you by releasing her new single, "Lose My Mind. "This genre-defying track marries alternative pop sensibilities with an infectious R&B groove laced with elements of Afrobeats. It has been only 20 years, but AVARA has already developed a signature sound that is profoundly intimate and universally catchy, akin to a late-night confession delivered to an impossibly catchy beat.
"Lose My Mind" envelops you in the music's dreamlike soundscape. Ethereal melodies drift above propulsive percussion, and "Lose My Mind" holds sonic tension, mirroring "Lose My Mind" emotional stress. AVARA's dainty but powerful vocals lead us through the highs and lows of lust and doubt, perfectly encapsulating the exhilarating pandemonium of crushing on someone who makes you breathless and a bit insane.
Inspired by artists such as Billie Eilish, Lana Del Rey, and Elyanna, AVARA weaves raw honesty into her storytelling so that her lyrics feel like words pulled from the pages of her diary. With over 100,000 streams and counting, "Lose My Mind" is already a defining moment in her budding career.
AVARA is ready to wrap up the year with a bow in the form of an official music video for "Lose My Mind," a beautiful visual counterpart to the intoxicating energy of "Lose My Mind." As she presses forward, building new frontiers and forging her path, it's clear that AVARA is not just an artist to keep an eye on—She's an artist whose name you won't forget.